Joplins is a Portuguese artisan brand making sunglasses with clarity of purpose—where material, sustainability, and modern aesthetics converge with intention.
Founded in Portugal in 2016, Joplins emerged from a desire to reimagine everyday essentials through the lens of sustainability and slow design. Created by a group of friends who shared a fascination for style and social responsibility, the brand was born not from industry, but from a thoughtful question: how could something as familiar as sunglasses embody values of ecological balance and aesthetic relevance? The result is a label that moves away from throwaway trends and toward something far more enduring.
Joplins’ design philosophy lies in conscious materiality and precision. Their frames are crafted from FSC-certified woods, biodegradable acetate, and recycled stainless steel—materials that carry their own stories, sourced with transparency and worked by skilled artisans. This is a process grounded in ethics as much as it is in design. The brand partners with responsible workshops and embraces a production model that respects the natural world while drawing from it. Even their lenses, polarized for clarity, are chosen to harmonize performance with sustainability. In every silhouette, there is a subtle but unmistakable fingerprint of care.
More than objects of fashion, Joplins’ sunglasses are reflections of Portuguese design—minimal, considered, and quietly expressive. The collections feel both rooted and modern, balancing bold lines with organic textures, urban clarity with natural softness. There’s an architectural rhythm to them, echoing the geometries of Lisbon’s light and shadow. Yet they never shout. Instead, they invite a slower gaze, a longer wear, a more deliberate presence.
Signature pieces from their wood and acetate collections capture this tension between nature and form. The wood frames—tactile, warm, unmistakably crafted—offer a nod to Portuguese material heritage, while the acetate designs speak to evolving city identities. Each model is genderless, democratic, and consciously designed to suit a range of faces, reflecting Joplins’ belief in inclusive design. And woven throughout their narrative is a broader reflection on sustainability—not as a marketing claim, but as a daily practice. The brand plants trees for every purchase, uses eco-packaging, and keeps its carbon footprint in check with quiet consistency.
To wear Joplins is to take part in a slower, more attentive rhythm. These are not sunglasses meant to disappear in a drawer at season’s end; they are meant to accompany, to frame everyday life with intention. The brand’s journey feels less like a product cycle and more like a conversation—between maker and wearer, design and ethics, Portugal and the world.
As Joplins continues to shape its path, it does so with the same calm clarity that defines its frames. Rooted in Portuguese craftsmanship and guided by a clear-eyed sense of purpose, the brand is more than a maker of sunglasses—it is a reminder that design can hold both beauty and responsibility in equal measure. On THE PORTUGUESE LIST, Joplins finds its place not just as a brand we admire, but as a reflection of the values we share.