inusitado
Reinventing the Art of Note-Taking.

The Portuguese Stationery Brand that’s Transforming the Art of Writing into a Sensory Journey.

Inusitado is a unique Portuguese stationery brand that is revolutionizing the art of note-taking by exploring the relationship between paper and design. Founded in 2017 by Ana Brandão and Joana Bernardo, the brand has established a niche for itself in the stationery world by creating products that inspire new ideas and are an integral part of the creative process.

The idea behind Inusitado started with a simple observation: paper is often overlooked as a medium that can stimulate creativity. Ana and Joana saw an opportunity to “pause” and decided to create paper products that would encourage people to explore their creative potential. Inusitado aims to foster a relationship with paper by exploring the senses through the texture and weight of the paper. They take great care to ensure that their notebooks open smoothly, are easy to handle, and are built to last.

One of Inusitado’s best-sellers is the 1/365 set, a modular notebook that can be customized to suit individual needs. Underneath the cover are three different notebooks, each of which can be plain, checkered, or lined. As modules become outdated, they can be replaced with new ones. This, like all other Inusitado products, can be personalized in several ways, from the inscription of a name to the type of paper used.

Inusitado carefully selects the materials used in their products, paying close attention to the paper’s texture, weight, and quality. Durability is a key aspect of their products, and they take great care to ensure that their notebooks are built to last. This commitment to quality is evident in the 1/365 set, which has become a favorite among creatives who appreciate its adaptability and durability.

In addition to its commitment to quality, Inusitado is committed to maintaining 100% Portuguese production and collaborating with local artisans who are connected to the stationery universe. They prefer traditional manual binding techniques, even if no two notebooks are identical. This not only supports the local economy but also ensures that Inusitado’s products are unique and made with care.

Inusitado’s products are not just notebooks, but a sensory journey that inspires creativity and fosters a deeper connection with paper. They have gained a loyal following among creatives who appreciate the brand’s attention to detail and commitment to quality.

Whether you’re a writer, artist, or designer, Inusitado’s products are an essential part of the creative process. They stimulate the senses, encourage new ideas, and inspire creativity. Inusitado is not just a stationery brand, but a community of creatives who share a passion for paper and design.

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